SironaHealth Executive Team

Expertise in healthcare and information technology

SironaHealth's executive team possesses deep healthcare and information technology expertise. Our executives have
worked in both the healthcare and technology industries.


Jeff Forbes

Jeff Forbes
President and CEO, SironaHealth

Prior to starting SironaHealth, Mr. Forbes was responsible for Medco’s IntelliCare business, a leading medical contact center company. Over his seven years with IntelliCare, Mr. Forbes served as CIO, COO, and General Manager. In his various roles at IntelliCare, Mr. Forbes led the development and deployment of quality programs, new products, sales initiatives, operations improvement, and new technology. Jeff has also served as Vice President of Information Services at Barber Foods, where he turned IT into a strategic component by his early adoption of Internet technologies, deploying a Nation-wide Internet Promotion Management System for food service and retail brokers. Mr. Forbes also held various management positions at Unum Life Insurance, where he deployed customer management and knowledge-based underwriting systems; and National Semiconductor / Fairchild, where he implemented a global ERP system for manufacturing.

Jeff holds a bachelor's degree in computer science from the University of Maine in Orono and a bachelor’s of arts degree from the University of Maryland, College Park and is certified in Total Quality Management (TQM).

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Rick Walker

Rick Walker
CFO, SironaHealth

Mr. Walker is responsible for the operations of SironaHealth's clinical and non-clinical outsourced services, infrastructure support programs, and workforce management. Prior to SironaHealth, Mr. Walker served as Vice President of Operations for IntelliCare. In addition to operational management at IntelliCare, Rick was responsible for the management of: acquisition assimilation, client services, financial forecasting, finance, and human resources. Mr. Walker also served as Senior Vice President at Medaphis Physician Services Corporation (PerSe), where he managed the Northeast Division Operations that included 21 sites, 500 employees and more than $25 million in annual revenue. His 20 years of physician practice management experience includes the operational responsibilities of large multi-location process centers, call center integration, client management, and strategic consulting responsibilities. He has extensive experience in mergers, acquisitions, due diligence, and operations assimilation. Prior to Medaphis, Mr. Walker was a senior manager with Ernst and Young.

Mr. Walker received a bachelor's degree in management from Babson College.

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Travis Hersom

Travis Hersom
CIO, SironaHealth

Mr. Hersom is responsible for Product Development, Server, Desktop, Network, and Telephony Infrastructures. Prior to SironaHealth, Travis spent eight years managing all aspects of the technical infrastructure for IntelliCare, including Asset Management, Data Center Infrastructure Design, Network Administration/Design, Data/Network Security, Business Continuity Planning, Server Engineering, and Standardization/Development of Deskside Platform Fundamentals. He spent the previous five years as a Technical Deployment Engineer and Support Professional at Unum in Portland, Maine.

Mr. Hersom attended Colby-Sawyer College in New London, New Hampshire.

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Lorie Whittemore

Lorie Whittemore, RNBC, BSN, CCM
Vice President, Quality and Training

Ms. Whittemore is responsible for the oversight of all Quality and Training activities for SironaHealth, including compliance with URAC accreditation standards, quality monitoring, risk management, process improvement, and training throughout the organization. She brings over 20 years of healthcare experience to this position, including both clinical and management experience. Prior to her work at SironaHealth, Ms. Whittemore worked at IntelliCare as a Telehealth Nurse Consultant and Nursing Team Manager. As a Manager she assisted with the development, implementation, and oversight of new programs along with striving for quality and excellence within her nursing team. Most recently, Lorie served as IntelliCare's Quality Coordinator.

Ms. Whittemore holds a bachelor of science degree in Nursing from the University of Southern Maine and active certifications in Medical/Surgical Nursing and Case Management. She also holds a leadership position within a local service organization in her community.


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Gary Setnik

Gary S. Setnik MD, FACEP
Medical Director

Dr. Setnik is responsible for all aspects of clinical quality and risk management for SironaHealth. He has served as medical director for Health Front Educational Services, a Boston-based medical call center company, since its inception in 1991. Dr. Setnik has practiced and taught emergency medicine for 26 years. He is chair of the emergency department at Mount Auburn Hospital in Cambridge, Massachusetts, and since 1977 he has been an Assistant Professor in the Division of Emergency Medicine at Harvard Medical School, where he has chaired several committees on emergency medicine. He has also served on the board of directors for the Regional EMS Advisory Council. Dr. Setnik holds a bachelor's degree from Miami University in Oxford, Ohio, and an M.D. from Ohio State University College of Medicine in Columbus.